the new architecture is MSA

MSA is the New Zealand company designing and manufacturing the new architecture, with new standards and new thinking.  
No compromise.

scroll down or head straight over to Projects to view..


Human Centred Design: 
We put you and your needs central from the get-go so that we could create a house that gives you time to live your best life. That means a home with minimal maintenance, maximal efficient design, innovative engineering and no planet harmed so you can have peace of mind as well.


Product focussed innovation:
This means re-thinking and reconsidering a product in it's entirety; which is what we did with housing. We redesigned the modern home, from scratch, with clever engineering and integrated electronics, plumbing, a smart automation system, and even your own energy. The result is a new architecture, MSA.

designed for maximal use, maximal lifespan, maximal fun, minimal work and zero damage
— msa

Ethics Centred Design: 
Is how we guide our way of working. It is formed from our beliefs that
everything we do, we must strive to do no harm to people or planet.
No compromise.


Ethics Centred Business:
MSA believes that investing in people is how we create the best for everyone. ECB is our guide for working together. We invest and offer opportunities that create the most joyful experience for all of us. 
No compromise.

who and more..

MSA was founded by Karl and Joanna Rusher in 2012. Karl is an engineer and innovator and is entirely responsible for the engineering and design of MSA. Karl also holds an MBA and directs/ develops the MSA business. Joanna studied art history, business and public health. She converges her expertise in these fields to support the engineering and philosophy of MSA.
For more information head over to Team.

Can I buy an MSA house?
Yes! We know this is exciting, so it is possible to buy MSA houses now. MSA houses are currently only available for the New Zealand market. The doors will soon be opening world-wide. Please contact us or your architect for more information.

Head over to Projects, to see what's in progress. 

Can I view an MSA house?
Almost. The first MSA prototype is being constructed.

Sign up for info and we'll keep you posted or pop over to MSA-news for updates and news.