“Companies get comfortable doing what they have always done, with a few incremental changes. This kind of incrementalism leads to irrelevance over time...because change tends to be revolutionary, not evolutionary.””
philosophy
ECD
Ethics Centred Design: is how we guide our way of product creation.
No compromise
These are our guiding beliefs:
Do no harm (period)
Do good, improve the planet and lives of people
Protecting the future of humanity through protecting the planet.
Creativity is the human x-factor.
Collaboration over competition.
Never design for 'planned redundancy'
Seek, explore and always continue to learn.
Open source sharing is cool.
Be idealistic and be grateful.
Be courageous and daring. Innovate.
We believe in the promise of the Declaration of Human Rights,
Being here and now is wondrous and an incredible gift. Don't waste it.
ECB
Ethics Centred Business: is how we work together with our customers, community and MSA team.
No. compromise
These are our guiding beliefs:
People - all - over profit, always.
Opportunities, not jobs.
Thrive and flourish are the keys to success.
Happiness is a Human Right.
Fun is a human need.
Creativity is the human x-factor.
Community over corporation.
Listen to each other and be kind.
Be authentically yourself.
Keep dreaming.
We believe in the promise of the Declaration of Human Rights.
“A sustainable world means working together to create prosperity for all.
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