manufacturing sustainable architecture

msa is a new zealand construction and design company creating sustainable architecture


MSA Design: 
Our architectural designs are innovative, intelligent and incorporate the latest in technology to provide homes that are fully automated and in which all the basic facilities of electricity and plumbing are integrated. We are contemporary while remaining true to design principles of simplicity, honesty and design integrity.
Our dedication to providing a 100% carbon zero home drives our ingenuity and has created a world first in carbon zero housing.
We're quite proud of that..


MSA Manufacturing
Albert Einstein once said that "We cannot solve our problems with the same thinking we used when we created them." We agree. A new architecture cannot be born from an old system of building houses so to solve this problem of construction, we needed to move to the precise and efficient field of manufacturing. MSA Manufacturing incorporates innovations in engineering and manufacturing technology. The result is a powerful combination of design and efficiency.
And, we're quite proud of this too..

designed for maximal use, maximal lifespan, maximal fun, minimal work and zero damage
— msa


considers people, product and planet


Human Centred Design: 
We put you and your needs central from the get-go so that we could create a house that gives you time to live your best life. That means a home with minimal maintenance, maximal efficient design, innovative engineering and no planet harmed so you can have peace of mind as well.


Product focussed innovation:
This means re-thinking and reconsidering a product entirely; which is what we did with housing. We redesigned the modern home, from scratch, with clever engineering and integrated electronics, plumbing, a smart automation system, and even your own energy. The result is a new architecture, MSA.

designed for maximal use, maximal lifespan, maximal fun, minimal work and zero damage
— msa


new thinking

Ethics Centred Design: 
Is how we guide our way of working. It is formed from our beliefs that
everything we do we must strive to do no harm to people or planet.
No compromise.


Ethics Centred Business:
MSA believes that investing in people (employees, customers and society) is how we create the best for everyone. ECB is our guide for working together. We invest and offer opportunities that create the most joyful experience for all of us. 
No compromise.


who and more..


MSA was founded by Karl and Joanna Rusher in 2012. Karl is an engineer and innovator and is entirely responsible for the engineering and design of MSA architecture. Karl also holds an MBA and directs/ develops the MSA business. Joanna studied art history, business and public health. She converges her expertise in these fields to support the engineering and philosophy of MSA.

For more information head over to Team.


Can I buy an MSA house?
Yes! We know this is exciting, so it is possible to buy MSA houses now. MSA houses are currently only available for the New Zealand market. The doors will soon be opening world-wide. Please contact us or your architect for more information.

Head over to Projects, to see what's in progress. 


Show home:
Please contact MSA.

Sign up for info and we'll keep you posted or pop over to MSA-news for updates and news.